Homegrown

A self-paced, soul-deep brand building course for creatives, coaches and vision-led service providers who are ready to ditch the cookie-cutter branding formulas and build something that’s actually aligned with strategy and soul.

Simple hand-drawn illustration of a flower with three small star-shaped accents around it.

This is DIY branding, but not as you know it.

Because branding that’s just “fine”, isn't cutting the mustard in 2025.

Two red cherries connected by their green stems, isolated on black background.

People aren’t just buying your service.

They’re buying you. Your beliefs & values, your journey, your vibe, your personality.

And your brand is how all of that gets felt before anyone even books a call or reads your ‘About’ page.

A collage of a pink rose flower within the silhouette of a human face, cut out and placed on a plain background.

It’s your non-verbal first impression—the wink across the room, the energy behind your work, the “oh, she gets it” moment.

You need more than a colour palette…

…you need a strategically aligned brand. Here’s what that unlocks in 2025:

✨ Clarity that slices through the noise like a hot knife through butter

✨ Confidence that hums through your voice notes, your sales pages, your Instagram rants

✨ Content that actually sounds like you (with zero internal cringing)

✨ Visuals that mirror your energy (not some outdated Pinterest moodboard from 2020)

✨ Referrals + recognition that land in your inbox like “Omg, she’s the one” (without you waving neon ‘Hire Me’ signs)

What all this means for your brand

If your brand isn’t rooted in who you are + where you’re going, everything starts to feel... off.

The visuals feel flat. The words don’t land and the confidence dips.

Silver starfish-shaped ornament with a textured surface.
A picnic setup with a wicker basket containing a bottle, a red apple, and a bouquet of flowers wrapped in brown paper, all placed on a white quilted cloth on grass. The image is framed with a blue and white checkered border decorated with pink daisies.

You deserve a brand that

…feels soulful.

…makes you feel proud and powerful every time you show up.

…actually helps you sell what you’re here to share.

…captures the depth of your work—not just it’s surface.

…helps you to be seen, not smoothed over.

Close-up of a woven beige fabric with a textured, checkered pattern.

What You’re Probably Thinking But Haven’t Said Out Loud

A whole strawberry and a sliced strawberry on a textured beige background.

My brand is basically a patchwork of Canva templates and late-night guesses.

I don’t want to look chaotic. But I also don’t want to look like everyone else.

I’m proud of my business. I just want a brand that reflects that.

I know I’m good at what I do… and i dont want my brand to hold me back or misrepresent me.

Every time I go to create content, I spiral into ‘what even is my brand?

I want cohesion, not constraint—I’ve got range and I want it to make sense.

Two strawberries, one whole and one cut in half, on a beige background.

The Key Steps We Go Through…

Silver starfish-shaped decoration with textured surface

Strategy meets Soul

Lay the foundation for a brand that actually means something. This module is about going deep. Uncovering the truth at the heart of your business and laying the strategic foundations that make every visual and message feel grounded, intentional, and unmistakably you.

  • Craft a clear and soul-stirring purpose statement that becomes your North Star

  • Map out a long-view vision that pulls you forward (and keeps you rooted)

  • Clarify your mission: what you do, who you do it for, and why it matters

  • Write a punchy, ownable positioning statement that sets you apart

  • Build out rich, specific audience personas that help you attract the right people

  • Choose your core brand attributes (the feelings, energy, and essence your brand evokes).

2. Voice & Messaging

In this module we’re distilling your magic into words that sound like you and stick with your people. No more second-guessing your captions, fumbling over bios, or defaulting to what everyone else is saying.

  • Craft a magnetic brand statement that blends heart, purpose, and positioning

  • Develop strong, resonant messaging pillars that connect and convert

  • Pick and blend your signature brand voice archetypes (with room to evolve)

  • Learn micro-copy hacks to bring your brand energy into even the tiniest word choices, from buttons to bios

3. Visual Identity

Now we bring the soul of your brand to life. No more late-night Canva spirals or copy-paste aesthetics that leave you feeling flat. This is where strategy meets style, and every element becomes an intentional extension of your essence.

This module gives you the visual clarity and creative confidence to show up proudly and powerfully.

  • Curate a soulful, strategic Pinterest moodboard (without falling into the copycat trap)

  • Design your own typographic logo using fonts that match your energy

  • Choose a cohesive, versatile colour palette grounded in psychology and feeling

  • Build your font stack and explore textures that reflect your unique brand tone

  • Learn how to create graphics and patterns that enhance (not clutter) your visuals

  • Understand how to use photography to communicate mood, emotion, and story

4. Expression Lab

You've done the inner work, now it's time to put it out into the world—online, on social, and everywhere your people find you.

This module helps you communicate clearly, consistently, and creatively.

  • Bring everything together into a living, breathing brand guide you can use (and grow with)

  • Learn how to translate your brand onto Instagram…think carousels, Reels, and visual presence

  • Use starter blocks for websites and sales pages so you’re not stuck staring at a blank screen

  • Feel confident expressing your brand across platforms in a way that feels aligned and unmistakable

5. Bonus Module: Evolve and Launch

This bonus module is all about launching softly but strategically, learning how to stay in relationship with your brand as it grows, and knowing exactly what to tweak (and when) without spiralling into “burn it all down” mode.

  • A soft-launch checklist so your new brand identity feels cohesive across every touchpoint

  • A smarter way to track your brand’s impact based on real resonance, not vanity metrics

  • A “Pivot Policy” to guide you through future shifts without burning it all down

  • A quarterly ritual to keep your brand feeling aligned, alive, and unmistakably you

Only available with co-created experience

6. Bonus Module: Build a brand people feel

Your brand isn’t just seen, it’s felt. This bonus module is your secret weapon for going beyond visuals and strategy to create a living, breathing experience that sticks in people’s hearts.

  • Brand Rituals: Cultivate habits that keep your brand energy consistent and aligned.

  • Vibe Matching: Learn how to infuse your brand with sensory cues (sound, space, feel) that make it magnetic.

  • Building Brand Worlds: Go beyond the logo and build a full-bodied ecosystem your audience wants to step into.

Only available with co-created experience

A black background with a large red arrow curving downward. There are three silver star-shaped decorations around the arrow.

EXACTLY WHAT YOU GET WHEN YOU SIGN UP

4 Comprehensive Modules covering strategy, visuals, and messaging.

Plus bonus modules if you upgrade!

Workbooks & Notion Templates to guide your process.

Access to a Supportive Community of like-minded creatives

Lifetime Access to all course materials and future updates

Supportive Canva tutorials and audios from Homegrown HQ.

A bank of tools, tips and design hacks to dive into when you need to.

Branding isn’t just about how you look.

It’s about how you show up.

And this course helps you show up like the powerful, fully expressed business owner you actually are.

TWO WAYS TO JOIN

The DIY route (but make it strategic, soulful, and actually doable).

For the self-led coaches, and visionaries who want to roll up their sleeves and grow something brilliant with guidance, not guesswork.
You get the full Homegrown framework, lifetime access to everything, and tools that don’t just sit in your downloads folder gathering metaphorical dust.

Includes:

  • All 4 juicy, clarity-giving modules

  • Notion templates and a bank of resources to guide your process

  • Bonus pep talks in your ears when the doubt creeps in

  • A bank of tools, tips and resources to guide your journey

  • Option to upgrade to Co-created Cultivation at any time

  • Option to add bonus lessons to your course for a mini strategy hit

💸 £97 — Because this isn’t a throwaway PDF. You’re not buying more info, you’re investing in clarity you can actually use.

A green and white checkered tablecloth with the words 'Thank You' written in reverse in dark red and outlined font.

The co-creative track (aka your own personal brand doula).

For the big-hearted disruptors who want more than templates. You want to talk it out, be seen in your process, and have a brand expert in your corner who gets the vision and helps you bring it to life without diluting your magic.

This is branding as collaboration: powerful, purposeful, and deeply personalised.
Think: sounding board, strategist, and creative cheerleader, rolled into one.

Includes everything in Grow Your Own Way, plus:

  • 3 x 1:1 sessions (after Modules 1, 4 + 5) to check direction, refine alignment, and lock it all in

  • Prep prompts before each call so we hit the ground running

  • A custom Brand Snapshot Review after our final call (aka your brand clarity cheat sheet)

  • Light in-between support via email or Voxer (boundaried, but warm)

  • 2x bonus lessons to launch your new brand and make sure every element is on point

💸 £497 — A mini mentoring experience without the full-blown retainer price tag.
If you’re craving clarity and collaboration, this one’s yours.

Pink gingham fabric sign with black outline text reading 'Co-creator Celebration'.

Select the plan that works for you

All killer, no filler

I've poured 12+ years of branding know-how, late-night strategy sessions, client triumphs, (and yes, a few hard-earned lessons) into every module of this course. From scrappy start-ups to seasoned entrepreneurs, I've seen what works and what falls flat. Now I've distilled those hard-won insights and strategies into clear, no-fluff, actionable guidance that'll save you from branding overwhelm and 3am Canva meltdowns.

Hey I’m Ros, Your brand bestie

From Bland DIY…

…to Soulful and Strategic

Whether you're building your first brand from scratch or your current DIY job feels like an uncomfortable outfit you can't wait to shed, this course will move you from "looks okay, I guess?" to "YES, that's me."

No more muddled messages, colour palettes picked because "they look nice," or copy-pasted Canva templates. Instead, you'll build a brand grounded in your unique magic, strategically crafted to captivate your dream people. By the end, you'll have a presence that not only feels deeply, unquestionably you, but also inspires trust, creates connection, and effortlessly converts.

When Your Brand Isn’t Working…

…Heres what can happen:

  • Missed opportunities due to unclear messaging

  • Difficulty standing out in a crowded market

  • Inconsistent client experiences

  • Reduced trust and credibility

  • Stagnant business growth

But When Your Brand Works for You…

You feel anchored. Aligned. Proud of what you’ve built.

  • Your visuals and voice feel like second nature

  • You show up with clarity, not chaos, because your brand reflects your truth

  • The right people find you, and they get you, straight away.

  • Your presence is cohesive, intentional, unmistakably you

  • Confidence flows, because your brand holds you… not the other way around

Good Brands Make You Money, Bad Brands Cost You Money

A strong, strategically aligned brand isn’t a fluffy expense, it’s your ultimate money-maker, magnetising perfect-fit clients who don’t haggle your prices or ghost your DMs.

When your brand hits right, people show up already convinced. Your rates rise naturally, sales conversations become a breeze, and every piece of marketing you create has a clear, confidence-backed purpose.

But a weak, confused, or forgettable brand will leak cash. Every unclear message, every bland visual, every mismatched vibe pushes potential clients to click away (usually straight into the waiting arms of a competitor who did their homework).

Investing in your brand isn’t a luxury, it's business basics 101. It’s future-proofing, clarity-bringing, profit-boosting alchemy.

KILLER BRAND = MORE ENQUIRIES = MORE MONEY = YOUR DREAM LIFE

A compelling brand opens doors to opportunities, financial freedom, and the ability to live life on your terms.

Homegrown is perfect for you if:

🌱 You’re just starting out or in your first year and:

  • You're DIY-ing your brand, but secretly afraid it looks amateur or messy (cue midnight Canva spirals).

  • All the branding advice is overwhelming, and you just want to know exactly what to focus on (zero fluff).

  • You're deeply connected to your work and want a brand that genuinely feels aligned, confident, and like you.

  • You're ready for a clear, structured roadmap that doesn't box you in or limit your creativity.

🌿 You’re 1–2 years in and:

  • You DIY’d your brand early on, but now it feels flat, inconsistent, or just plain off.

  • You cringe a little every time you see your website or IG grid, but a full rebrand feels out of reach.

  • You're craving a creative reset, an easy way to reconnect to your unique voice and vibe without blowing your budget.

  • You want a brand you’re genuinely proud to show off, instead of feeling secretly embarrassed.

You Can Absolutely DIY Your Brand—If You Know Where the Heck to Start

Despite what some brand designers on Instagram would have you believe, you don’t need to drop thousands to get a brand that looks, feels, and acts professional. You can absolutely create a gorgeous, soulful, and strategic brand by yourself…as long as you've got the right structure and clear-as-day guidance.

No more second-guessing every colour choice, feeling overwhelmed by fonts, or spending hours tweaking a Canva template only to scrap it all in frustration. Follow the exact steps in this course, and you'll build a brand that genuinely connects, instantly resonates, and confidently showcases exactly who you are and what your business stands for.

Let’s be real: DIY doesn’t have to mean looking DIY’d. You deserve a brand that feels effortlessly you, strategically aligned, and built to attract the clients who make your soul do a little happy dance.

Whether you’re craving a guided, step-by-step roadmap to confidently build your brand on your own, or you’re ready to invest in personalised, hands-on support (think: detailed feedback, deeper clarity, and me in your corner), there’s a perfect path waiting for you.

£97

£497

LAUNCHING

〰️

17 SEPT

〰️

LAUNCHING 〰️ 17 SEPT 〰️

FAQ’S

  • Nope. We built this with new businesses in mind. You’ll get step‑by‑step prompts, Canva tutorials, and plug‑and‑play templates. We’ll walk you through everything step-by-step. You can also join Co-created Cultivation or upgrade at any time to get my expert eyes on your branding to check youre on the right path! :)

  • Think of Homegrown as Branding 201: we’ll take you back to the roots of your brand looking at your strategy. This is usually the bit people skip so if youre having trouble with your brand Homegrown will help you get to the bottom of it.

  • Plan on 2–3 focused hours per week for five weeks. Branding takes focused time and creativity so we don’t recommend you try and race through. If you choose the Co-Created Cultivation route we’ll plan in your calls at the start. Lifetime access also means you can revisit whenever the urge to tweak strikes.

  • No designer creds required, we’ll guide you as much as possible in the design sections. We use Notion (free) for workbooks and Canva for all visuals. We recommend you purchase a Canva Pro license as this will give you the most flexibility and creative freedom. However if thats not possible, the free version is also fine.

    • GYOW (£97) → self‑paced videos, workbooks, Canva bases.

    • CC (£497) → everything in GYOW plus three personalised review calls, Loom feedback on your visuals, and unlimited email and Voxer support for 30 days. Think: your own brand sat‑nav.

      You can upgrade your experience to CC at any time.

  • Yes. By the final module you’ll have:

    • A purpose statement, messaging pillars, and voice guide.

    • A logo, colour palette, font stack, textures, photography styles

    • A 4‑week content grid, website/sales‑page skeleton, and on‑brand IG assets.
      Ready to launch, relaunch, or finally be proud of that Instagram grid.

  • You can upgrade to Co-Created Cultivation at any point to get my expert eyes on your brand. Or if you want to use another designer you’ll now know exactly what to hand over—saving £££ and design revisions. Your brand strategy, palette, fonts, and messaging will already be rock‑solid.

  • We have a 14‑day ‘This isn’t my jam’ guarantee. Watch the first two modules, do the worksheets, and if you don’t feel clearer and more confident, email us the completed workbooks and we’ll refund you. Zero fuss.

  • GYOW: one licence = one seat. VIP: you may bring one team‑mate to the live calls (so everyone hears the feedback at once).

  • We love weird. The frameworks flex to any industry—florists, funnel builders, tarot‑reading copywriters, you name it—because they’re rooted in your brand attributes and audience, not one generic colour palette.

Still have a question? Slide into the DMs @fusionandflourish or email roscroft@fusionandflourish.com—let’s make sure Homegrown is the perfect fit.