Let’s get the facts out of the way:
I’m an Aquarius. A dog mum to Rex. A 3/1 Splenic Projector. Full-time van lifer. Long-time pasta enthusiast.
(I’d say “don’t judge me” but honestly, why wouldn’t you trust someone who builds brands and knows the correct way to salt pasta water?)

I've spent the last 12+ years in the branding world, starting out in London agency land, where I learned the rules of “good branding,” then slowly (and joyfully) unlearned the ones that never made sense for humans building human-first businesses.

In 2024, I quit corporate life, packed up the flat, and hit the road with my husband. Van life, fresh air, and creative freedom. Since then, I’ve been building this business from campgrounds, coastlines, and the front seat of a Peugeot Boxer.

And what I’ve learned along the way?
Your brand doesn’t need to be perfect.
It needs to be real.
Rooted. Resilient. Able to evolve with you instead of boxing you in.

That’s what The Rewilding is all about—helping coaches, creatives + visionaries strip back the fluff, reconnect with what actually matters, and build brands with strategy, soul, and the kind of clarity that gives you goosebumps.

So if you’re ready for a brand that doesn’t just look good, but feels like you—
I’m your girl.

Let’s build something bold.
Let’s rewild it.

A few quirky facts (because vibes matter):

🧠 I’m an Aquarius, which means I’m equal parts visionary and total weirdo—in the best way.

🐾 I’m a dog mum to Rex, who thinks he’s the CEO of this operation (he’s not wrong).

🚐 I live full-time in a van with my husband—he drives, I design. Sometimes at the same time.

🍝 I believe pasta is a food group. A sacred one. I will die on this hill.

🔮 I’m a 3/1 Splenic Projector, which basically means I’m built for insight, deep dives, and guiding people back to their truth (while also tripping over my own lessons along the way).

🎤 Tina Turner is my hero. Obviously. What's love got to do with it? Everything.

👩🏻‍💻 I’ve been in branding for over 12 years. Agency life, corporate life, and now this wild, wonderful, slightly rebellious business I’ve built from the road.