Let’s talk about the holy trinity of brand strategy that everyone tells you to define ... which if you’re anything like 99% of my clients you promptly leave sitting there collecting digital dust (a branding black hole if you will), wondering WTF you’re meant to do with them next.

You can have all the right visuals, all the right words, and still feel completely disconnected.
You can be doing all the branding things—and still have no idea how to say what you actually want to say.

Because branding isn’t just about visibility.
It’s about vulnerability.
It’s not just about strategy.
It’s about soul.

A free masterclass for women who know their brand feels off—and are ready to rebuild from truth, not templates.

You need a mirror, a map, and a megaphone.

Because trying to fix your brand with new fonts, colours or another Canva template is like sprinkling edible glitter on raw cake mix and calling it a transformation.

I’ve been thinking a lot lately about branding when you’re a few years into business—specifically, that weird in-between place where your brand technically still works… but also kinda doesn’t.