Emily Armitage

Human Design Business Coach

SCOPE OF WORK: Brand Strategy, Brand Identity, Brand Templates, Website (coming soon)

VIBE: Feminist, Modern, Powerful, Aspirational

INDUSTRY: Human Design Business Coaching

Emily came to me knowing she’d outgrown the neon chaos of her old brand. The bright pink and acid green were longer reflecting the woman, or the work, she was stepping into.

She wanted something more grown up. More powerful. More in tune with her feminine, liberated, fuck-the-patriarchy energy.

So we overhauled everything…strategy, messaging, visual identity…until every piece felt like it belonged to her. Not just her business self, but her.

Now, her brand is rooted in clarity, strength, and fierce feminine leadership. It’s still bold, but with purpose, punch and depth.

A beautiful new website is coming soon to bring the whole thing to life online.

A graphic with a beige background and black text that reads: "PURPOSE: What you're here to do beyond making money. Create a movement of liberated women who do business differently." To the right, a photograph of a hand holding a pink flower with the words: "THE STATUSES QUO," "FOR POWERFUL WOMEN READY," and "TO SHATTER" around the image.
Silhouette of a person standing in water at sunset, arms raised above head, with a graphic design layout including the word 'VISION' and a mission statement about thriving business owners.
A black and white portrait of a woman with dark, wavy hair, wearing a black blazer, seated with her arm resting on her knee, looking thoughtfully into the distance.
A campfire burning at night with mountains and dark clouds in the background.
A beige and black infographic titled 'Brand Attributes' with four sections: Aspirational, Modern, Powerful, Feminist, each containing descriptions.
A woman sits on a chair with one arm resting on her knee and the other hand touching her chin, looking thoughtful, in front of a grey background. The left side of the image contains text about a brand statement including phrases like 'Honour your ind
A solid dark background with two framed images. The left frame shows a campfire burning at night with mountains and clouds in the background. The right frame shows a woman with long dark hair in a green top, facing away, with a beige wall behind her. Text overlays include 'BURN THE RULE BOOK ON HOW BUSINESS HAS BEEN DONE BEFORE...' on the left and 'Unlocking the power of human design to revolutionise female founded businesses.' on the right.
Business card for Emily Armitage, human design and business coach, with a dark background and decorative text around the border that says, "Create a thriving business, create a thriving business, honor your individuality, honor your individuality, sh
A graphic design featuring a beige background split with a green square on the right. The left side has a circular text that reads 'EMILY ARMITAGE' repeated four times, and the right side contains the initials 'E' and 'A' overlapping, in a serif font
Multiple smartphones displaying various digital images and quotes, including a woman sitting on a chair, a smoky quote about confidence, a campfire scene, and other motivational or artistic visuals.
A digital artwork of an outstretched hand holding a peach-colored flower, set against a dark background.
A color palette image with seven circles displaying color swatches titled 'Color Palette'. From left to right, the colors are Night Sky, Midnight Blue, Moss Green, Grey Sand, Terracotta, Burnt Orange, and Pumpkin Orange, with respective hex codes. The background is light beige, and there are labels indicating 'Backgrounds' and 'Highlights' with arrows.
Collection of five minimalist icons representing human design archetypes: generator, manifesting generator, manifestor, projector, and reflector. Each icon features simple geometric lines and shapes, and they are labeled at the top.
Text-based graphic showing four trailblazers themes with wavy, overlaid text on a muted olive background, and a descriptive paragraph at the bottom about the purpose of trailblazers.
Collage of twelve images titled "Stock Photography: Library" featuring various artistic and nature scenes, including a hand holding a flower, a campfire, smoke, a woman stretching by the water, a burning paper, a woman with a glowing orb, a woman with long hair in a dress, a moonlit lake, a woman with a matchstick, a person in the water, and a woman with text on her back.
A collage of four stock photos with a neutral beige background and a color palette of eight colors.
A presentation slide showing different background color options for a logo. There are five colored boxes, dark blue, teal, beige, olive, and muted red, with a logo and text in each. The slide title reads 'LOGOS: COLOUR WAYS' with instructions below to use the logo only on these background colors.
Black and white portrait of a woman with dark hair and lipstick, wearing a dark blazer and sitting against a plain wall. The photo has a border with a quote that reads 'For powerful women who are ready to shatter the status quo.'
Black and white photo of a woman with dark hair and bangs sitting on a wooden chair against a plain background. She is resting her chin on her hand and looking at the camera. The woman is dressed in dark clothing and is barefoot. Text overlay in the center reads: 'I don't do stand alone human design readings anymore because frankly, they're a waste of my time...'.
A quote on a beige background with a brown and red brushstroke on the right side, reading, "Empowering women: You are already more powerful as a woman, as a mother and as a leader, than you could even imagine, and yet you're still..."
Full moon in a cloudy night sky with the words 'THRIVE' repeated three times in large, elegant font overlaying the moon.
A hand holding a pink flower against a dark background with inspirational quote about women's empowerment.
A minimalist line drawing of a fish with three waves and three bubbles, alongside the text 'RELIETICO'S' on a dark green background.
A campfire burning outdoors at dusk with dark clouds and mountains in the background. Overlaid text reads: 'Burn the rule book on how business has been done before...'.
Design graphic featuring the name Emily Armitage, a human design business coach, with motivational phrases about honoring individuality and shifting status quo, arranged in a modern style on a dark teal background.
A beige background with dark green text that reads, "You’re sad your reel only has 10,000 views" and a red horizontal brushstroke underneath.
Close-up of a woman's shoulder and part of her face, with text overlay advertising a social media management workshop, dated 31/01/25.
Neon sign with laundry symbol depicting washing instructions, catchphrase 'Get Your Sheets' on left side.
The image features a dark background with a geometric design consisting of a triangle with an eye inside, rays emanating from it, and two triangles beneath, all outlined in brown. The left side of the image has a vertical banner with the text "PRIORITIES" in large, white, stylized letters.